Thursday, June 01, 2006

Cantata Technology and Direct 2 Mobile Marketing Win Microsoft Speech Server Partner Spotlight Awards

Source: Yahoo Finace News

Cantata Technology(TM), the world's leading independent provider of enabling communications technology, announced today that it has won the Microsoft Speech Server Partner Spotlight Award for its Brooktrout® TR1000(TM) for Microsoft Speech Server platform. The award was presented at the Microsoft Speech Server Partner Summit in Seattle. Microsoft also presented an award to Direct 2 Mobile (d2m) for a cutting edge mobile application based on the Brooktrout TR1000 for Microsoft Speech Server platform. The Microsoft Speech Server Partner Spotlight Award recognizes achievements in developing useful, customer-friendly, forward-thinking applications for automated speech and telephony solutions that also cut costs for companies of all sizes.

Microsoft bestowed another Speech Server Spotlight Award for a cutting edge mobile application deployed on Cantata's Brooktrout TR1000 for Microsoft Speech Server. The application, by Direct 2 Mobile (www.d2mm.com), won in the Best Mobile Solution category. It provides a real-time marketing tool for retailers that allows shoppers to receive promotions to their cell phones while they are in a store. Consumers dial into the d2m system and speak the name of the store where they are located. The d2m application recognizes the name of the store using speech recognition and validates the account using caller ID. Then the application sends a message using Short Message Service (SMS) to the consumer's cell phone with directed promotions and offers available specifically in that store.

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